Tuesday, May 27, 2014

FIR Interview: Scott Monty on Leaving Ford Motor Company

Scott Monty sent shockwaves through the social media marketing community when he announced on his blog that he had resigned as Ford Motor Company’s top corporate social media director. His gracious post credited others rather than focusing on his own accomplishments, but there is no doubt that Scott’s profile rose as he innovated attention-grabbing approaches to employing social media on behalf of one of the biggest and oldest big-iron companies in the world.

Scott Monty speaks at NMX13

The commentary that followed Scott’s announcement painted his decision as a kind of turning point, a symbol of a significant shift in marketing’s adoption of social media—and not necessarily a very positive one. Writing for Forbes, Shel Israel said Scott’s decision was a great loss for Ford, then added, “It also heightens my growing fears about how big brands will handle social media in the coming years.”

Others speculating on the deeper meaning of Scott’s decision included Social Media Today founder Robin Fray Carey, former Dell social media director Richard Binhammer, Coca-Cola social media marketing chief Ashley Brown, and Citibank social media director Frank Eliason. Among publications reporting the move were AdAge, Adweek, and PRWeek.

In this FIR interview, co-hosts Shel Holtz and Neville Hobson talk with Scott about his reaction to the conversation about his resignation (hint: He doesn’t think it’s all that big a deal), his accomplishments at Ford, the future of social media, and his own imminent plans (but without a revelation about his next career move).

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Scott MontyAbout our Conversation Partner

Scott Monty is a communications and marketing executive who focuses on the nexus of creative and strategy within the digital industry. Scott speaks and writes about business, technology, communications, marketing and the vast changes in the industry that impact leadership and can be found at scottmonty.com.

Connect with Scott on Twitter: @ScottMonty.



FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 05/27 at 10:22 AM
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FIR presents Linked Conversations with Chuck Hester, Episode 15: May 27, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode I cover the latest tool in your LinkedIn toolkit – the How You Rank feature, where you can see how you stack up against your connectionss for profile views. 

My latest blog post using the LinkedIn Publisher feature talks about the three things you must do on LinkedIn right away. Check it out, along with my other LinkedIn posts here.

My guest this week is Kathy Klotz-Guest, founder of the marketing firm, Keeping it Human. Kathy helps companies and executives turn marketing-speak into compelling human stories that customers act on.

Kathy Klotz-GuestShe is also the host of the popular marketing podcast, Jargonorrhea Live - a Viral Marketing Show, when she’s not eradicating the world of jargon-monoxide poisoning and creating content with a human touch. 

Kathy has an amazing LinkedIn profile, and uses multimedia to tell her story. Be sure to take a look at what Kathy is doing.

A good friend for many years, our conversation was like sitting down with her over a drink and enjoying each other’s company. Hope you enjoy it as well! 

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 05/27 at 07:04 AM
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Monday, May 26, 2014

The Hobson & Holtz Report - Podcast #757: May 26, 2014

FIRIntro: Two FIR interviews coming this week: with Micha Weinblatt, CEO of Betterific; and with Scott Monty, ex-Ford Global Digital and Multimedia Communications Manager;

Quick News: The public is mostly okay with content marketing, L’Oreal targets ads based on hair color in online photos, Simon & Schuster creates book line for YouTube stars; ten things we learned from Deloitte’s latest report into the media habits of UK consumers; Ragan promo;

News That Fits: The evolution of virtual worlds, from Second Life to High Fidelity; Dan York’s Tech Report: A discussion about the various ‘attention lenses’ we use to find news… and the power - and danger - of some of the user-driven sites; the state of social media; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; is it time up for the independent PR blogger?; the past week on the FIR Podcast Network; Igloo Software promo; how GE uses social media to support its digital strategy;

Music from Holly Benton; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for May 26, 2014: A 91-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 2…

Posted by neville on 05/26 at 01:12 AM
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Wednesday, May 21, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 23: May 21, 2014

Thought Leadership with Mitchell and Michael

Social seller Jill Rowley (@Jill_Rowley) is our guest this week.

In this episode, Mitchell and Michael hang out with an “amazing, fantastic and full of energy” #thoughtleader Jill Rowley. Jill describes herself as a social selling evangelist, a modern marketer, a workshop leader, a public speaker and a change agent. She defines a #thoughtleader as someone who is known for a specific subject matter and points out that #thoughtleadership is about building communities, engagement and conversation around a specific topic. Jill RowleyHence, it doesn’t matter if a #thoughtleader has original content or curates OPC (Other People’s Content). What is important is to leverage the best content out of a specific subject and pushing for engagement around that subject.

Mitchell notes that he collaborated with Jill during the process of designing the Thought Leadership Funnel (http://www.thinkaha.com/thoughtleadershipfunnel). Jill describes the funnel as an amazing model that frames the progression from marketing to sales. Mainly, it teaches the modern sales professional to veer away from the traditional concept of “Always Be Closing” (ABC) and work towards “Always Be Connecting”. The Thought Leadership Funnel also teaches the sales professional to always think that from the very start, we want a customer to become a “Positive Patty” and not a “Negative Nancy.” Reiterating her definition of the modern buyer, Jill notes that the sales professional needs to develop a one-to-one relationship with the buyer to turn her into an advocate, because nowadays, buyers only buy from people they know, like and trust.

Jill has spent over a decade helping transform the way B2B marketers market to the modern buyer. She always says she hates the traditional “ringing of the bell” whenever a new contract comes in. For her, a celebration is called for only when a customer has actually generated measurable value and positive impact working with the company or your trainers, or from having your product. In the interview, she also explains social selling and why companies should appreciate the importance of evolving along with the evolution of the buyer or customer. And in the last part of the interview, Jill shows how, in today’s business world, a person like her can actually show to the world her true self – as a mother and a wife – and that, as Mitchell notes, we are now living in a world when everybody knows and appreciates your existence outside of the workplace.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App:http://AhaAmplifier.com/.

* We are no longer in the age of the seller, we are now in the age of the customer. @jill_rowley
* If you do not become customer-centric or customer-obsessed, you will be replaced, become invisible and you’ll not be able to pay your bills. @jill_rowley
* Social selling is not just about social media, it’s about being social. @happyabout
* The modern sales professional may also think like a marketer, but she needs to sell like a superhero or a superstar. @jill_rowley

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 05/21 at 05:30 PM
Thought Leadership • (0) Comments • Permalink

Monday, May 19, 2014

The Hobson & Holtz Report - Podcast #756: May 19, 2014

FIRIntro: A big shout-out to new business podcaster, Stephen Waddington; Shel moderating a WOMMA webinar on May 20;

Quick News: Welcome to Heathrow’s "Terminal Samsung Galaxy S5", Target’s CMO responds on LinkedIn to employee rant published to Gawker, Wired and Cisco collaborate on crowd sourced tablet magazine, the drawbacks to publicity; Ragan promo;

News That Fits: The persuasive pressure of peer rankings; Michael Netzley’s Asia Report: Coca-Cola uses drones to deliver drinks and appreciation to migrant workers in Singapore; the benefits and risks of hiring people with social influence; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; is the marketing funnel dead?; six new shows during the past week on the FIR Podcast Network; Dan York’s Tech Report: the FCC ruling on Net Neutrality, the EU’s "right to be forgotten" ruling against Google, and more; Igloo Software promo; should companies monitor their employees’ social media?;

Music from Mario Tomic; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for May 19, 2014: An 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 26…

Posted by neville on 05/19 at 11:03 AM
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Thursday, May 15, 2014

FIR presents Linked Conversations with Chuck Hester,  Episode 14:May 15, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode I cover a significant LinkedIn milestone as LinkedIn membership goes over the 300 million mark. Plus, I’ll give you some interesting stats about LinkedIn and its mobile app.

As a reminder, I’m now blogging directly on LinkedIn using LinkedIn publisher.

Morris PorterMy guest this week is Morris Porter, VP of Sales & Business Development for Yottaa, one of the hottest web properties around and a service that makes websites faster. Morris is an advanced LinkedIn user and takes advantage of the platform for business development, recruiting and content curation. His insights into how he and his company Yottaa use LinkedIn make for great listening!

You can find out more about Morris Porter through his LinkedIn profile; learn about Yottaa on its LinkedIn Company Page.

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 05/15 at 02:15 PM
Show Notes • Linked Conversations • (0) Comments • Permalink

FIR on Higher Education #10: Jeremy Jurgens on the World Economic Forum’s new Forum Academy

You probably associate the World Economic Forum (WEF) with top business and government leaders congregating in Davos, Switzerland to address some of the pressing issues facing the world. You may also be aware of the WEF’s thought leadership and research. Now, the Forum is expanding into a new area: executive education.

The new Forum Academy is launching its inaugural course on Global Information Technology this June and then several other additional offerings throughout the year. Jeremy Jurgens, Managing Director at the WEF and the person leading the Forum Academy project, discusses this initiative and offers analysis about online learning in episode 10 of FIR on Higher Education.

In our reports section, I share additional thoughts about the challenges and opportunities facing traditional executive education providers and online disruptors, while technology correspondent Harry Hawk talks about integrating Vine in the classroom.

About Jeremy Jurgens

Jeremy Jurgens is Managing Director and Chief Information and Interaction Officer at the World Economic Forum. He is leading the Forum Academy initiative. Jeremy graduated with a master’s degree in education from Harvard University and has held various senior level roles at the WEF since 1999.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

Posted by Kevin Anselmo on 05/15 at 09:11 AM
Show Notes • Higher Education • (0) Comments • Permalink

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